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Built on Lived Experience

bindl was not designed in a vacuum. Our platform grew out of extensive field research, including the Haven House and Ottumwa studies, and co-design sessions with case workers, managed care organizations (MCOs), and more than 100 people who have experienced homelessness.

OUR STORY

What we heard from the field

​Frontline staff, case managers, and service providers described fragmented records, scribbled notepads, and hours lost to paperwork. They talked about the stress of having no reliable handle on where clients are or what progress has been made, and the fear that if they took time off, their clients would have no clear path forward without them. They asked for tools that fit how social services organizations actually operate.

We also listened to more than 100 people who have experienced homelessness about what it takes to move forward. bindl is our answer to both sides of that conversation, for homeless services and for providers supporting people with intellectual and developmental disabilities (IDD).

Volunteer serving a plate of food to a guest at a community kitchen

Our Guiding Principles

Empowerment Over Paternalism

Technology should amplify individual agency. Clients are not passive recipients of services. They are the authors of their own futures.

Coordination Over Fragmentation

Effective support requires shared visibility and seamless collaboration across shelters, case managers, healthcare providers, and community partners.

Dignity Over Efficiency

Operational efficiency matters, but it is not the ultimate measure of success. The true measure is whether people feel respected, supported, and empowered throughout their journey.

Whole Person Over Single Issues

Wellness, employment, addiction, and housing are interconnected. Effective support addresses the full picture, not isolated symptoms.

Volunteers packing donations together at a community center

WHY BINDL

A smarter way to work

Think of bindl as a smart whiteboard for your organization. It replaces pen and paper with one unified system, but it does not force you into rigid workflows. Your team keeps the flexibility to work the way they already do, with the structure to keep data organized, accessible, and secure.

Intake forms adapt to your programs while keeping the structure government funders require. Dashboards surface what matters. The result is less time on paperwork, more time with clients, and a clear picture of progress across your entire operation.

Our Team

The people building bindl bring together deep experience across technology, business, and social services.

Brad Hoyt

CHIEF EXECUTIVE OFFICER

Brad Hoyt

Brad is a proven leader and trusted advisor who specializes in bridging the gap between business and technology. He guides bindl's vision and growth, partnering with social services organizations to bring modern, client-centered tools to the field.

Samuel Malkasian

CHIEF TECHNOLOGY OFFICER

Samuel Malkasian

Samuel leads bindl's engineering and platform architecture, turning frontline needs into secure, scalable software. He is focused on building technology that fits how social services teams actually work.

Lori Cervantes

CUSTOMER SUCCESS LEAD

Lori Cervantes

Lori is a Des Moines-based customer success professional with a background in human services. Drawing on her experience supporting vulnerable adults, she helps shelters, food banks, and case workers spend less time on software and more time helping people in need.

​Advisors

Melissa O'Neil

ADVISOR

Melissa O'Neil

Melissa is CEO of Central Iowa Shelter & Services and co-creator of the Empowerment Command Center framework that bindl is built on. She brings decades of frontline leadership in homeless services and keeps bindl anchored to the people it is built to serve.

Bring bindl to Your Organization

Smooth operations start with the right tools. See how bindl can streamline your organization's workflows and empower your clients.

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